I have several friends that have the Apple Watch. They're opinions seem to be divided. Some like to have notifications on their wrist while others wish it didn't have to tether to the iPhone. I think personally it'll remain a niche device until it can function fully without tethering to the iPhone. When it has its own 4G connectivity and you can get emails, messages, data and make calls using a bluetooth earpiece that uses the Apple Watch as the connection with no iPhone required. That's when it'll really take off. At that point...who needs a phone? Make it happen Apple!